In this motivating Justin Moore Podcast on Just Keep Learning, he shares his insights for navigating the creator economy. How to secure your dream sponsorships, brand deals and make building a business around your passions much more simple.

We dive deep into the world of content creation with the founder of Creator Wizard. He built this as a school & community that teaches you how to find and negotiate your dream partnerships so you can stop leaving money on the table.

Justin Moore was an early adopter of Youtube as a lifestyle and family vlogger. Then he pivoted into building an agency for brand deals. Eventually he found his Ikigai as a leader in the creator economy. He shares this unique journey, insights, and valuable lessons learned from these years of experience.

He was willing to talk through his personal and professional challenges, from being a peer counselor in junior high to facing business setbacks during the COVID-19 pandemic. And reveals how these experiences led him to a successful career in sponsorship coaching, with a focus on pitching to brands and creating sustainable revenue for creators. 

The conversation emphasizes the entrepreneurial mindset, personal life balance, and the urgent need for education reform to support the next generation of future content creators. How can we modernize and personalize education?

The episode concludes with a heartfelt message about overcoming adversity and having faith in oneself. This moment, and many others really show how much passion and personal care Justin has for this community of content creators.

The Journey to Creator Wizard

Justin’s journey from being a peer counselor in junior high to becoming a sought-after sponsorship coach is nothing short of inspiring. He emphasizes the importance of personal stories and experiences, which have shaped his empathetic approach to helping others. From his early life experiences to his professional transitions, Justin’s story is a testament to resilience and adaptability.

Navigating COVID-19 Challenges

One of the pivotal moments in Justin’s career was during the COVID-19 pandemic. As an owner of an influencer marketing agency, he faced significant challenges that forced him to pivot and focus on his strengths. This experience not only shaped his career path but also provided valuable lessons in business resilience and adaptability.

Mastering Sponsorships

Justin offers a comprehensive guide to understanding sponsorships. He explains the different types of sponsorships, effective outreach strategies, and the importance of making pitches relevant to potential partners. His practical advice, encapsulated in his “rope method,” provides a structured approach to securing sponsorships that can be applied by both new and experienced creators.

Choosing the Right Platform

For new creators, selecting the right platform is crucial. Justin advises focusing on the target audience and understanding where they consume content. His insights help creators make informed decisions about which platforms to prioritize, whether it’s YouTube, TikTok, podcasts, or blogs.

Educational Philosophy and Personalization

Justin’s approach to teaching is rooted in personalization. He discusses the importance of catering to different learning styles and how he serves creators through customized content. This personalized approach not only enhances the learning experience but also builds trust and credibility with his audience.

Supporting the Next Generation

A significant part of Justin’s mission is to support and educate the next generation of content creators. He highlights the need for educational systems to evolve and adapt to the growing interest in content creation as a viable career path. Justin’s work aims to fill this gap and provide the necessary tools and knowledge for aspiring creators.

Balancing Work and Personal Life

Justin also shares his thoughts on balancing work with personal life, emphasizing the importance of family and personal fulfillment. His reflections offer valuable insights for creators striving to maintain a healthy work-life balance.

Best Practices For Getting Great Sponsorships As A Content Creator

• Treat Content Creation as a Business :Adopt a professional mindset with a strategic plan and objective execution
• Be Authentic and Connect: Share personal stories and be vulnerable to deepen audience connection
• Diversify and Grow Influence: Utilize multiple platforms to reach diverse audience segments and grow influence
• Practice Sustainability: Avoid burnout through breaks, outsourcing, and audience feedback
• Create Compelling Promotions: Learn how to develop effective promotions and ads
• Know Your Brand Partnerships: Align proposals with brand goals and maintain professionalism

Memorable Quotes

“You should not wait for brands to come to you. You reach out to them, pitch something that would get them not only really excited about working with you, but wanting to compensate you financially and not just with free stuff”

“You can be strategic with this stuff. Create organic content that serves your audience and also supports the brands you want to work with. Get a bunch of awesome feedback, comments and engagement from your audience. Then use that evidence in your pitch.”

“I really know myself and know that I just love the process of entrepreneurship.”

Guest Bio

Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table.

Along with his wife April, he has been a full-time creator since 2014 and has personally made $4M working with brands. 

He also ran an influencer marketing agency for over 7 years that has helped other creators earn millions more.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. Justin’s mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Follow Justin

Website – Creator Wizard
X – @JustinMooretfam
YouTube – @JustinMoore
LinkedIn – Justinmoore